Less ads in Wired…(thats bad?)
This particular article on Alley Insider caught my attention as it’s no surprise in the age of technology, paper/physical news is losing ground to electronic as it’s easier and often free. What shocked me was the add ratios that Wired had/have. The picture above shows an older issue (bottom) underneath the newest issue (top). The difference in size is noticeable. How many ads did they really have?
Alley Insider reported that Wired’s average editorial to ad ratio to be 1:1! The newest issue is only 113 pages. Of those 113 pages only 31.5 contained advertising. Even still 31.5 pages gone to ads that I’ll never look at. Now that seems rediculous to me. Who wants to spend $5-$10 on a magazine only to get $2.50-$5 of actual content. Talk about an eye sore. I understand advertising pays a lot of bills, however 1:1 seems over kill. Eh, whatever. For more numbers to chew on head on over to Alley Insider for the run down.
Source: Alley Insider
Author: Mike Norris
visit my websiteGadget lover, smartphone collector, and beer connoisseur. I've been writing about gadgets for three years now and loving every minute of it. Outside of the digital landscape, I enjoy being active outdoors. I'm always up for a good conversation, so feel free to drop me a line!
