Lets take a short break in the craziness that is life and crawl through the depths of your mind. Ok, we aren’t really going that far back in you mind…January ’09 to be exact. Do you remember a particular app that was made by the popular restaurant chain called “Chipotle”? It was available for a whopping few hours before being yanked because the servers literally melted into the ground. Do you remember their claim that they would relaunch the app within a couple weeks? Well, three months later here we are, appless and still hungry. What gives? Well I wanted to know that very same answer too so I gave Chipotle some contact love by way of phone and email as many different aliases. Right inside is their answer.
Every time, I got the same generic and highly disappointing answer of:
Thanks for writing in. We hope that the relaunch of the iPhone application will be in the next few months. We will announce it’s arrival.
Hope to see you soon.
The next few months?! It looks like Chipotle fanatics and those who love to order their food elsewhere than the actual restaurant they are getting food from, you’ll have to look somewhere else as Chipotle isn’t coming around anytime soon. Their answer brings a couple answers to mind. What is taking so long? How could it possibly take so long to upgrade their servers? Assuming they spend several months developing the program before the first two hour launch, and adding the additional design time, you’re looking at nine months or more in development. Even if they completely re-wrote the code from scratch for a relaunch, nine plus months is a long time. Anyone else disappointed? Do you think that they are working at, oh I don’t know…a snail’s pace? We’re in for a wait folks.