We all know how “influential” Apple can be when it comes to products and service integrating with their own that aren’t exactly “Apple approved”, or those that actually give the customer some freedom. While such examples of influence aren’t always obvious, this latest example is pure blatant bias and favoritism. BART, a popular retailer that happens to be next door neighbors with a San Francisco Apple Store. The proximity and large window space that BART offers of course leads to many advertising ventures shared between them and Apple with numerous Apple-esque ads. However, DVD Jon’s Double Twist software was something that opened and informed the general public of other options they have with their personal property – music files. The plot thickens after the click.
DVD Jon’s Double Twist software allowed customers to have more freedom with their iTunes playlists/music – something that Apple obviously doesn’t want as they would have enabled such features themselves long ago. The real meat of the issue comes from the fact that BART removed the ad, which just in case you were wondering was legally purchased and placed on non-Apple property. BART claims the ad was removed because the it featured a background that was “too dark”. Though, even after submitting a redesigned ad with a white background the ad was still denied. Kind of makes a person think, doesn’t it?
One would think that since the ad was on BART property, not Apple property, and of course the fact that Jon legally purchased the space would mean he more or less has free reign with his ads – free speech/reign…right? Wrong!
Now accusing Apple and BART of unfair business tactics would be a strong proclamation to say the least, however, I’m not one to sugar coat life nor beat around the bush. I’ll call it as I see it – BART and Apple have some shady business practices/policies going on. If the truth ends up being different, I’ll correct info where needed. Until then, the story stands.
What do you think? Are Apple and BART playing blatant and obvious favorites, or, was Jon’s ad really an eye sore that needed to be attended to? I’ll let your formulate your own thoughts. Suspicious?
Source: Gizmodo
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