Nokia Comes With Music an epic fail

After Nokia’s less than steller Q3 results, the last thing the company needs on their hands and blood filled record books is another failure in the wings. Because that is what their “Comes With Music” service is — an epic failure. Don’t just take my rantings for it. The numbers which were leaked to Music Ally show that as of July, they have a paltry 107,00 active Comes With Music users in 9 markets worldwide. If you’re looking for some more “down to earth” analogy, 107,000 users is (provided by Wikipedia):

• ~ 1 Tonga

• ~ 1.5 Bermuda’s

• 10 Tuvalu’s

• 1/3 Iceland

Yes, these are real countries. Why pick fun at someone else’s misfortune? Well, I’m kinda sick that way. Also, any company that thinks shackling music with any form of DRM and then charging outlandish prices like…let’s say 100 EUR per year is either stupid, completely blind to the market, or self sabotaging themselves. The actual breakdown of CWM is as follows:

• UK (launched Oct 08): 32,728

• Singapore (Feb 09): 19,318

• Australia (Mar 09): 23,003

• Brazil (Apr 09): 10,809

• Sweden (Apr 09): 1,101

• Italy (Apr 09): 691

• Mexico (May 09): 16,344

• Germany (May 09): 2,673

• Switzerland (Jun 09): 560

Pretty disappointing eh? Though Nokia has already gone on to claim “poor marketing” and not enough “support” behind the initiative is to blame. Because, you know, it couldn’t have anything to do with the totalitarian DRM BS, over priced dollar amount, or overall incompetent decisions made from within. Na. It was definitely because they didn’t plaster enough billboards up everywhere. And they wonder why their market share is tanking…

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