Mall of America debuts unobtrusive text-ad service

After the earlier post foretelling of potential advertisement madness on our desktops, this form of advertising being rolled out inside the Mall of America is actually pretty well done. The service is a text message based ad service created by MallCall International and titled: ‘MallCall, The Text Best Thing.

I know what you’re thinking: “Oh great, my phone getting blown up for all kinds of useless coupons”. But that’s just the thing, it won’t be “blown up” non-stop day in and day out. You have to opt in for the service by texting a special number located above the entrance to the mall to begin receiving the ads. Further ensuring this isn’t a nuisance, ads are only sent out during mall hours. Keeping your inbox under control, the service resets each day meaning you don’t have to worry about reoccurring texts showing up even after your day trip to the mall. Though, we mere mortals do have some power. At any point during the day, whether you’re at the mall or not, simply texting “stop” to the number previously mentioned will cease ad delivery.

It is definitely a unique, clever, and well thought out plan. Anyone that ventures to the Mall of America have anything to add?

Textually > Mobile Marketing

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