Comcast has it all wrong: “Consumers need to change to fit our old, dying, ridiculous business models…”
Ever concern yourself with such trivial things as how the media/content industry is changing to adapt to the digital age and fit around what end users really want? Comcast apparently gives two sh*ts about you and what you want. I’ll let the man, Comcast COO Steve Burk, dig his own grave:
An entire generation is growing up, if we don’t figure out how to change that behavior so it respects copyright and subscription revenue on the part of distributors, we’re going to wake up and see cord cutting.
Change the consumers behavior…? What. The. Hell. You need to adapt for us. We’re doing you a favor — keeping you in business. If all the Comcast subscribers suddenly decided to up and cancel their service, Comcast would be out of luck and out of business. His remarks are quite insulting really and further inspire me to never give them a dime of my money.
Even more telling of how “forward thinking” and modern Comcast is, Mr “Out of Touch Burk even goes as far to criticize companies and business models that are embracing technology, namely starting off with negative comments aimed at News Corp, Disney and NBC Universal whom all collectively run Hulu. I completely respect our free market, capitalist economy, but bashing your rivals who are actually several steps ahead of you isn’t very smart…
“Some people’s business models are going in the wrong direction”
The wrong direction? Please tell me this guy is on his way out and isn’t actually responsible for any “mission critical” decisions. If you want to abstain from anything that has “Free” in the title and push the internet away like it’s some sort of ugly orphan child that showed up at your house then so be it. But actively and blatantly criticizing those companies who actually have a little intuition as to their customers wants and the market as a whole are going to fair fare better than you and your company Mr. Burk. I long for the day when greedy, narrow-minded, ass holes like you who are completely focused on deepening their own pockets lose their jobs — unable to drag the market with them. To companies in support of Hulu and other Hulu-esque models, I applaud thee for taking a daring step into the next generation.
Furthermore, any company that has to force their customer base to stay confined within said companies rigid business models does not have a business model to begin with. As soon as people are fed up with being jerked around, you’re “business model” and everything contained within will collapse.
If Comcast really wants to whither away, that’s perfectly fine with me. There are many more start-ups and companies that will be created eager to fill the void. Look back in history and it’s easy to see that any company who was reluctant or unwilling to adapt to emerging technologies eventually whithered, became irrelevant, and died. Comcast, see ya later. You’re dead to me…
Author: Mike Norris
visit my websiteGadget lover, smartphone collector, and beer connoisseur. I've been writing about gadgets for three years now and loving every minute of it. Outside of the digital landscape, I enjoy being active outdoors. I'm always up for a good conversation, so feel free to drop me a line!
