EMI Music Videos coming to Hulu.

So far, when we’ve found ourselves wasting away a lazy afternoon wanting to pour over music video after music video, you’d point your browser to MySpace music or YouTube as they’re the more prominent, popular sites to do so. However a new challenger is approaching from behind. Hulu is already known for being a great way to access free TV programs and other snippets of worthwhile video. Today, Wednesday, the 18th of November, Hulu is scheduled to announce a new deal with EMI that will bring the companies music videos to the popular streaming site. Right off the bat it appears that the new partnership is slightly more restricted than other deals coined with YouTube as initial EMI music video offerings on Hulu will solely feature select content form Nora Jones. Hey, you gotta start somewhere.

Don’t get too excited or happy thinking that music labels are finally starting to loosen up and support this thing we like to call the “digital world” as we’ve already mentioned that the deal is slow going and fairly restricted. In their defense, EMI says that more videos from Nora Jones as well as other artists will be added over time. The only thing that strikes me is why launch with one artist? If you really want to launch to much fanfare you’ll need considerably more than one person to do so. Though it isn’t the first time a music label has botched a digital breakout of sorts. Past experiences withstanding, I still hope that one day such deals and announcements will be more common place.

If Hulu were to acquire a fair amount of music video content, would you ditch MySpace Music and/or YouTube?

NYT

Author: Mike Norris

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Gadget lover, smartphone collector, and beer connoisseur. I've been writing about gadgets for three years now and loving every minute of it. Outside of the digital landscape, I enjoy being active outdoors. I'm always up for a good conversation, so feel free to drop me a line!