RIM gets it: “It’s in the apps”

While Microsoft’s Ray Ozzie seems to believe that apps have absolutely no effect whatsoever on the success or failure of a smartphone platform, *cough…because the correlation between iPhone and Android app choices and platform success is completely unrelated….cough* RIM is finally starting to catch on to why Apple and Android are enjoying so much success — because apps do matter.

Following on the heels of the BlackBerry conference that took place this past week, RIM co-CEO’s Mike Lazaridis and Jim Balsillie both acknowledged that the new announcements and advancements in mobile application development for BlackBerry will help push the platform into the same league as the iPhone and Android platforms. There’s no arguing with the fact that those two platforms have thriving app stores with the Apple App Store and Android Market featuring 115,000 and 30,000 apps respectively.

RIM is on the right path to cover up some of those stodgy suits that put a blanket of coldness on their image. But they’re not out of the woods yet. They’ve spent hundreds of millions of dollars and many years building their business minded image. Only recently did they begin really focusing on the uber consumer phone — the iPhone. For now, I see Android (which is in my eyes a mix of BlackBerry and iPhone markets) a good target to aim for. WinMo on the other hand…? Review mirror folks. Rearview mirror…

MocoNews

Author: Mike Norris

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Gadget lover, smartphone collector, and beer connoisseur. I've been writing about gadgets for three years now and loving every minute of it. Outside of the digital landscape, I enjoy being active outdoors. I'm always up for a good conversation, so feel free to drop me a line!