Blinking LED ads to thrust us into the 9th circle of advertising hell

Using something as simple as blinking LED lights has incredible possibilities for fast and easy transmission of information and data. Now if someone in the gadget world such as manufacturers and 3rd parties can create apps and services to allow end users to interact with one another, this technology could really take off. Geeky dreams and hopes aside, one industry that is looking to employ such technologies is one that we could stand to lose a bit of interaction with — advertisers.

Advertisers in Japan have figured out a way to tweak the technology so that LED’s attached to ads can beam information to your phone. In their defense, the ads aren’t intrusive in the sense that you’re going to get beamed repeatedly as you walk down the street. Instead, users who see a billboard or ad and are seeking more info can point their phone at the sign and receive more info. While on one hand another way for ads and advertisers to invade our lives sucks, but at the same time, the technology in itself is really cool. It saddens me to even lust after such things as the US is years away from actually embracing and using any such technology for our mobile devices. What do you think: Is the technology so cool that even the ads won’t push you away? Or is it business as usual with these advertisers…?

Mobile Crunch