
Attention all big media exec’s and content owners: This is how you need to continue conducting business….
The digital hipsters and modern age, forward thinking individuals have come under fire the last several years from big media corporations and content owners for their disdain for physical products and embracing of digital counterparts. Going the digital route means companies shouldn’t be charging the same due to much lower distribution costs and practically non-existent shipping costs. But that’s an argument for another time for today the big story is Amazon’s “Disc + On Demand” offering. The concept is simple, and frankly, I’m shocked that it’s taken this long for someone, anyone to market such a deal. For Amazon’s Disc On Demand service, whenever you purchase a supported Blu-ray or DVD, buyers are also able to immediately stream a digital version of their just purchased movie via Amazon Video on Demand. If you don’t feel like streaming it and don’t have the time to rip the physical copy yourself, you can always download the digital copy for playback on your PC, Mac, or TiVo.
See, simple and effective. This should have been breaking news years ago. But I stopped hoping for change from the likes of Hollywood studios and other media entities long ago. Could this be the sign that they are finally waking up to the digital world? So Disc + On Demand is a big step in the right direction. But it isn’t quite perfect.
Not deal breakers but certainly things to consider and keep a watchful eye on. Think it’s a good deal — one that could even make you buy more movies than normal?