After a rocky start 1-1/2 years, Apple has finally started coming around to answering the a few of the criticisms concerning the App Store. As pretty much everyone knows, Apple acts as a gatekeeper to the iPhone app platform. It’s both a blessing and a curse. The last several months unfortunately for all of us has been focused more on the “curse” part of it with bogus rejections, inconsistent reasoning for rejections, and apps gone missing are but a few of the countless problems that filled (and still do) fill the app store.

Apple is taking steps to improve their battered image however. It all started a couple months back when they rolled out a new panel in the developer control panel within the iTunes world that should devs when their app was in queue, being reviewed, and if it passed/failed the final “OK” to go on sale in the App Store. It was forward, positive progress at the time though no were near what was needed. But we already talked about the 3-step process. So let’s talk about what’s new.

Building upon the 3-step process, Apple now allows iPhone developers access to a slightly more detailed clock showing daily breakdowns of the percentage of new apps approved within the last seven days as well as the percentage of apps updated approved within the last 7 days. Again, nothing mind blowing but still one step closer to fuller transparency and certainly a whole hell of a lot more feedback than some devs receive even today.

So devs, what do you think of Apple’s new updated clock? Is there more they could do to make your jobs and lives easier?

9to5 Mac