It isn’t too often we get to see more mainstream areas of the media get all geeky and forward thinking. Case in point: The Weather Channel and their new barcode ad/download aid for the Weather Channel app for Android. From here on out, the scanable barcode will be displayed 20 minutes after the hour, every hour during the hours below:
Day Planner (Monday – Friday, 11am-2 pm)
PM Edition (Mon-Fri, 4-7 pm) and
WeatherCenter Late (Mon-Fri, 10pm -1am)
Again, during these times when you see the barcode, simply point your Android device at the code and give it a scan — instant app gratification. Now if only more media/TV sources would start using such technology, we could all be better off.
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