We’ve highlighted the Emblaze First Else smartphone several times over the last year here at GS. The hardware wasn’t anything to write home about but the software was truly some amazing stuff. The First Else featured a UI like none other before it, while managing to pull off easy navigation to boot! Nailing both aspects so well (especially for a first timer) is pretty rare.
Countless delays have however put doubt in may consumers’ minds. Today, that doubt has manifested into reality as Emblaze has officially gone on the record announcing their immediate desertion of their software + hardware research/development and instead focusing on licensing out the ELSE Intuition platform to 3rd parties.
Due to critical delays in deliveries and the current status of the project, the board has now decided to cease any further investment towards manufacturing of the First ELSE mobile device and to concentrate efforts only on licensing the ELSE Intuition platform and technology in order to realize its potential upside.
No, it’s not quite the same as Emblaze’s “own device”. But connoisseurs of that lovely UI don’t really have much else to go with. Ya never know, several 3rd parties picking up the ELSE Intuition platform and having their way with it may turn out to be just what the doctor ordered. Hopefully manufacturers like ELSE Intuition as much as we geeky consumers do.
Anyone preparing for lost sleep tonight?
