Redbox dipping their toes into streaming/digital rentals?

Posted at 1:41 pm July 19, 2010 by

So far, Redbox has kept itself completely in the physical realm, giving customers a great and cheap way to rent DVD’s. But even they realize they can’t be as senseless as BlockBuster and pretend a digital future isn’t quickly approaching. At least thats the goal of Redbox president, Mitch Lowe. According to him, the expansion to online markets is a given and one that is being taken seriously.

Fans of the drive-by rental process shouldn’t worry though. The basic physical DVD rental model that’s catapulted Redbox into popularity will remain for some time. Besides DVD’s, Lowe cites the upcoming release of Blu-ray titles as an extended run for physical sales while they get the digital stuff all worked out.

Either way, it’ll be nice to see some more competition in the online rental space. Especially since Netflix recently bent over for hollywood and accepted one of the most asinine agreements yet — you know, the 30-day physical-only rental period.

Any Redbox fans looking forward to digital ventures?


Consumerist > Businessweek

   
  • http://twitter.com/dvdrentals03/status/18954088424 DVDrentals03

    Redbox dipping their toes into streaming/digital rentals? http://bit.ly/a8qraJ

  • http://twitter.com/kc616/status/18933939850 K C FONG

    Redbox dipping their toes into streaming/digital rentals?: Fans of the drive-by rental process shouldn't worry tho… http://bit.ly/a8qraJ

  • http://twitter.com/the_gadgeteur/status/18932820091 Mike

    RT @Gadgetsteria: Redbox dipping their toes into streaming/digital rentals? –> Gadgetsteria: http://bit.ly/9tmkra

  • Joey

    This is a so much crap. Redbox has no intention on getting into streaming. They are just announcing this because their earnings call is next week. They would get their ass handed to them on streaming and are not making enough money on the kiosk to even try to get into it. This is just like them announcing getting into games it never was going to work out they just wanted to spur investment

    • Mike

      That may be true. But for their sake, I hope not. If they do a Blockbuster and twiddle their fingers, they’ll end up in just as much trouble as Blockbuster. They can’t afford not to act…