The next time you stop by the newest Apple store in downtown Chicago, be sure to check out the first ever “Apple Stop”. Currently, it’s the North/Clybourn station on the city’s Red Line train. But tomorrow after the Apple Store officially opens its doors for the first time, the name will *unofficially* change.
If you think Apple is merely “taking over” a nearby city service, slapping an ad it, and calling it their own, you’re sorely mistaken. During the construction process for the new store, Apple sunk some $4 million into the train stop — polishing/scrubbing bricks, cleaning grime off handrails, touching up paint, and other general TLC. The once nasty, disgusting stop is now a much nicer, less repulsive place to walk through.
Looking past the hubub of a new Apple Store, it’s pretty neat to see how Apple also takes into consideration the immediate surroundings, and if it isn’t up to their standards, they make it so. Now ask yourself: how many other companies do you know that actually tend to the surrounding areas (that they don’t own) around their property on their own dollar?
Source: Chicago Tribune

