AT&T Hates You: Raising Prices, Cutting Service Plan Options, And Laughing All The Way To The Bank.

Sprint now costs the average data user $10/month. Verizon wants people to may more when they upgrade. But AT&T? They just hate you and want your money outright. Today, today is a good day to be an AT&T customer — just kidding. The above slide contains but a small portion of the new pricing and policy changes that our coming to America’s favorite network in 2011. With so much good news, lets get the party started. First up: messaging plans. The old $5/200 messages and $15/1500 messages are gone. Replacing them are a new $10/1000 messages and the same $20/unlimited plans. Next up, iPhone/non-iPhone upgrades.

  • Old iPhone upgrade: subsidized price + $200
  • New iPhone upgrade: subsidized pricing + $200 only available for first six months of new plan. After six months, subsidized pricing is as good as it gets.
  • Non-iPhone upgrades: $50 and $100 discounts on top of subsidized prices are no more (ala Verizon killing “New Every Two)

Family plans get the shaft as well with per-line activation fees rising from $10/line $26/line up to $36/line. Calling to Canada is rising from $0.29/minute to $0.39/minute. And we saved the best for last — AT&T’s network relief tool that customers have to pay for MicroCell. Once $149, this little device which is pretty much a 50/50 crapshoot in regards to actually functioning properly is rising to $199.

While all of the above changes certainly suck for consumers, it is the MicroCell change that is perhaps most infuriating. AT&T is asking us to pay more for a device that helps their broken network trudge along. Anyone have some choice words/thoughts? Internal change documents after the jump…

Images from Engadget

   
  • http://pulse.yahoo.com/_7YYASP3SWKOSP2MQSMNSKE37VY greg

    Well first, this is completely wrong and apparently you don’t know what subsidized pricing means!!!

    * Old iPhone upgrade: subsidized price + $200

    * New iPhone upgrade: subsidized pricing + $200 only available for first six months of new plan. After six months, subsidized pricing is as good as it gets.

    This is in reference to an iphone early upgrade, and what it means is that if you purchase an iphone at the subsidized price with a standard upgrade (which will cost $200) you have to wait six months untill you can do an early upgrade (which will cost $400). Reason being that if you just got a $600 iphone for $200 its only logical that you must wait to get another discount on a phone. So your saying that giving a customer a $200 discount on a phone instead of charging them the full $600 is a bad deal and that asking them to wait only six months to receive another discount is unfair?

    Also the activation fee didn’t go from $10 to $36. It went from $26 to $36. Which is only a $10 increase.

    Please do some research before posting or at least add a disclaimer to your page that makes people aware your info may be wrong!

    • Mike

      Read the per-line activation increase wrong. My apologies.