Image Credit: Wired
The act of paying extra for digital subscriptions to a newspaper is a touchy subject with consumers. Often times many don’t see the added value, especially if they already subscribe to the physical print copy. But the UK’s The Times is going the extra mile by offering a new “Digi Bundle” that bundles an 18-month long subscription with a heavily subsidized Nexus 7 tablet.
Normally £199, the 32 GB Nexus 7 is reduced to a mere £50 when subscribed to the Digi Bundle, which equals out to roughly £17.33/month. If you do all the math, the total cost ends up costing you £361.94 across a year and a half. However, you have a couple options regarding the Nexus 7 payments too. You can either pay the full £299 up front or £67.33 for the first month (initial payment for tablet + first month’s subscription) and then the £17.33/month listed above. It sounds like a lot. But spread out over the aforementioned length of time and with the added benefit of your own Nexus 7 tablet.
As The Verge notes, the actual act of selling subsidized hardware alongside the digital subscription is something pretty unheard of in the news world, and might just be the way newspapers can start making more money off of those paywalls that so many people are reluctant to buy into. If there’s a chance to get cheap hardware to consume said content, things might take off for news companies after all.
If your paper of choice offered a similar bundle, would you bite?