After Google recently updated their iOS Search app with built-in Google Now functionality, reports started popping up of massive battery drain caused by the seemingly always-on GPS. I personally saw said problem with my first evening with Now active dropping my battery a full 70% in ~2-1/2 hours. Subsequent tests netted at least 40-50% in the same time span. Google quickly hit back that the way they implemented GPS use in Google Now should barely affect battery life because...

