Google TV really looked like a legitimate contender for my living room until these words were confirmed by Google TV project manager, Rishi Chandra: “Google TV ads will not be skippable”. Bummer. If you think about it though, Google is a company that thrives off of advertising. Of course they’re going to do anything and everything in their power to get ads in your face. Except with Google TV, these ads will supposedly be more targeted than ever,...
Leave it to Sony to come up with a head scratching comment that honestly doesn’t make much sense. Peter Dille, head of Sony marketing, has gone on the record to say that “Sony has at last lost the arrogance it had a few years back”. Hmmm, pardon me if I ask what exactly Sony’s definition of arrogance is. Dille also goes on to highlight how the change in the weird original PS3 advertising is moving back to styles reminiscent of the PS2 days. These...
Watch Hulu much? I partake of the online greatness via Boxee on my Mac and have all but moved away from traditional cable. The few shows I watch I’m fortunate enough to be able to find via Boxee and Hulu. Amid the economy downturn, Hulu, like many other online media companies, started incorporating advertisements in several different forms. Most apparent however are the video ads (read: commercials) that play either before your show or in multiple chunks broken...
Love your cellphone/smartphone because it gives you relatively ad-free hours of internet exploration and usage? I’ll admit it’s not my first praise for using a smartphone for getting around the internet, but it’s certainly one of my top reasonings. That’s all set to change for the worse in the near future. The impending doom is coming to us thanks to AdMob and their new “Interactive Video Ad Units” which more or less translate to...
“Free” is a term that in this economy, draws people in scores. Not necessarily because we’re “cheap”, but more so frugal. There’s less money to go around and being a gadget nerd is not exactly cheap. We (us nerds) will often skimp on basic necessities just so we can have the latest in technology. Hey, it’s what makes us tick…don’t judge. With that sad, many programs, software titles, and even some hardware can be had...
