CALM Act Passed By Senate. Quieter Commercials Coming Soon.

CALM Act Passed By Senate.  Quieter Commercials Coming Soon.

If you’re like every other single human being on the face of the planet (save for those who work for advertising companies), you hate commercials. Even more-so, you hate commercials that get obnoxiously loud and defy the physics of the common volume button. We as citizens have cried out for help over the course of many years. And now, victory is near. The Senate passed CALM (Commercial Advertisement Loudness Mitigation) back in early October. And now, the bill is...

Bored? Go 8-bit!

Bored?  Go 8-bit!

Creativity is one thing geeks alike certainly don’t lack. When boredom sets in, our minds can be downright resourceful and clever. Take for example, this 8-bit suit created by Kiel Johnson and Klai Brown out of more than 4,000 foam blocks for a Toshiba commercial. It may seem a little over the top and “extreme” for something as short as a commercial. To each his own. I think its mighty sweet. Wanna be cool? Go...

The long and short of it: Hulu viewers prefer single longer ad to multiple shorter variants…

The long and short of it: Hulu viewers prefer single longer ad to multiple shorter variants…

Watch Hulu much? I partake of the online greatness via Boxee on my Mac and have all but moved away from traditional cable. The few shows I watch I’m fortunate enough to be able to find via Boxee and Hulu. Amid the economy downturn, Hulu, like many other online media companies, started incorporating advertisements in several different forms. Most apparent however are the video ads (read: commercials) that play either before your show or in multiple chunks broken...

Secret Agents use Microsoft Office and Windows Mobile BlackBerries. Wait…whaa?

Secret Agents use Microsoft Office and Windows Mobile BlackBerries.  Wait…whaa?

One would think that a multi-billion dollar company would have the intelligence and know how on pushing out clever and insightful ads showcasing the companies talents and achievements. At the very least, if hiring an ad company, one could be led to believe that the ad company would at least dot it’s eyes and cross it’s t’s. In the case of the latest secret agent-esque Microsoft Office commercials, someone missed a couple of i’s and t’s. While...

Apple tries to help AT&T portray their god awful network as anything but. Fails to highlight the obvious…

Apple tries to help AT&T portray their god awful network as anything but.  Fails to highlight the obvious…

You know, after all the flack that AT&T has gotten for boasting of a POS network and Apple for stubbornly sticking with them for the last 2-1/2 years, you have to admire AT&T’s determination. Almost. AT&T’s Luke Wilson ads that have making been getting some pretty frequent air time on TV go to prove how terrible is at making commercials in their defense. They’re pretty much just as terrible as the Microsoft/Seinfeld duo. However, when...

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