You may remember back a few months ago I wrote about a new band called “We are the fallen”. Bands come and go everyday. However, the way this particular band is planning on marketing themselves and connecting with the public is in stark contrast to many bands/labels and their sue first, continue to stall innovation, and apply old business models to new technology. I figured that since I will start adopting music/tech related news into my normal allotment of gadgets and other digital goodies, why not add this band, whom is embracing technology in an increasingly digital age to the list of videos to check out.
One other tidbit that shoehorned We Are The Fallen into my new music spot on the site is that you can actually embed their content — something that some other bands and pretty much all record labels feel will rob them of precious dimes and nickels. If you idiots only knew…
The digital age has brought the death of many older industries and technologies as constant progress has brought about new methods, processes, products, etc. Perhaps one of the most publicly known and widely talked about issues regarding dying industries is that of the newspaper industry. While some will argue that newspapers aren’t dying (right), or that there is nothing wrong with the industry itself and it is merely going through a period of increased “leaching” by smaller news outlets and blogs, the newspaper industry as a whole isn’t doing so hot.
Of course, in the day and age of finger pointing and no one being able to take the blame for their own personal screw ups, it seems only natural to shove the blame off to other entities — precisely what many news outlets are doing. Anything and everything from blaming Google, news aggregators, to technology and electronics as a whole hasn’t esacped the newspapers industry assault on modern technology. However, there is at least one news organization that “gets it”, this digital revolution. That organization is NPR. A perfect example of how an old industry is molding into anew is briliantly illustrated with their new NPR iPhone app.
(Video of the app in action and more after the jump)
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