We originally looked at David Guetta’s iPhone app a couple weeks ago. Though at that time I didn’t have a copy to officially review. That has obviously changed. After spending a good day playing with the app, I can honestly say that David Guetta has figured out how to make an iPhone app, engaging with his fans, and offering up a compelling product that could even lead to new fans. Creating a reason to spend money on music is something that many content owners somehow fail to grasp. They think that simple raising the price somehow magically ads some mysterious value. The more intelligent who are able to cut through propaganda know that isn’t the case. Several artists including Radiohead, and Nine Inch Nails’ Trent Reznor have managed to break into this vast digital world that seems to elude so many in their line of business. But they aren’t alone. Other musicians and artists in other countries are figuring out that being viral and engaging in digital technologies increase their value as well as their content. Musicians such as David Guetta, a french based DJ, recently released an iPhone app. If you’re thinking this is a basic iPhone app with a couple songs, some old repeat news, and gimmicky calendar schedule for tours, you’ll be surprised to learn that it’s so much more. So did David Guetta succeed in making a music app centered around his work that actually makes me want to dig deeper?
David who? Here in the states, this Paris born DJ and music producer may not ring a lot of bells. I have to say that I love sampling music from all of the world on a daily basis. While I haven’t sat down and listened to any of David’s work, I have at least heard of him in my digital journey. Other notable mentions for David Guetta include producing the Black Eyed Peas hit song “I’ve Got A Feeling” as well as a lifetime of DJ’ing throught Paris and France. In a move that many more artists should explore, David, in collaboration with MXP4 and Redshift is releasing his own iPhone app.
At first, the move may seem kind of gimmicky, almost like a ploy to simply grab a couple more dollars of your cash by making an “app” that simply lets your listen to a few songs, stream some content, and read some bios. Thankfully those behind the app realize such half hearted attempts aren’t generally well received and that an honest attempt at a good iPhone app is the best course of action.
A few of the features included within the app:
MXP4 MIX IT and REMIX IT solutions: Allows fans to remix and play with the smash hit ‘Sexy Chick.’
TOUR TRACKER: An interactive, real-time world map that shows where David is mixing and DJing. Fans are able to connect with and share location, pictures and comments.
REAL TIME UPDATES: Live feed of updates, photos, videos and tweets directly from David Guetta
Ok, so the feed’s may be kind of common in this type of app. But the tracking and social aspects are pretty cool. What do you think? Worth a look? Want to see more artists releasing mobile apps that go above and behind a simple digital booklet? I know I do.
**If you can’t see the vid below, check out the app directly from YouTube
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