Nokia’s “Ovi” hits a snag in Brazil.
Ah the classic story of two companies battling it out over naming rights. Today’s match up has Nokia with their “Ovi” mobile store pitted against Brazil and their ringtone/SMS news alert service dubbed “Ouvi”. Off the bat it’s worth noting that both Ovi and Ouvi are pronounced exactly the same. Nokia does have the deeper pockets as the company currently known as “Ouvi” is much smaller and therefore has less cavernous pockets. However, team Ouvi does have some legal weight on their side. The most notable aspect of Ouvi’s case is the fact that the registered the domain name “ovi.com.br” way back in 2004. So, who do you think will win. The deep pocketed Finnish favorite or the legally sound underdog?
