RIM sponsoring U2′s 2010 North American Tour.

RIM sponsoring U2′s 2010 North American Tour.

Apparently things went well with the last co-op between U2 and RIM because as they did this past year, RIM will again be the title sponsor for U2′s 2010 North American tour. Taking on such a challenge is not for the faint of heart or light of wallet. Copious amounts of time, energy, and money are needed to put on such shows and tours. I applaud RIM for reaching out into the consumer space and trying to be “consumer cool”. Now, let’s just hope...