Survey Says: British Customers Loyal to Phones, Not Carriers.

I would consider myself not loyal to any one carrier. In the last 4 years I’ve done business with three different ones. I prefer going where the latest and greatest phone is. Though I’m but one man out of billions. How do people in other regions of the planet feel?

According to a study conducted by Art Technology Group (ATG), British users in particular share the same general consensus as I — they aren’t all that loyal. Specifically, 45% of respondents said they would leave their current mobile carrier if a more intriguing device came to a competing carrier. Furthermore, 31% of respondents said that they have had 2 different carriers in the past 2 years. Finally, 10% of respondents cited doing business with 3 or more wireless carriers over the last 5 years.

The survey also sought information for things regarding perception to network quality — 72% rated it “poor” or “very poor” — as well as features and services customers would like to see from their mobile carriers. On that last note, the two biggest features customers quoted were better customer service (33%) and better personalized search results on the carriers’ home pages (21%).

Being that a large percentage of the GS reader base lives in the U.S., does anyone feel this British study kind of mimics the general public here as well?

Survey says: iPad just ok.

Oh the wondrous iPad. Apple’s uber tablet that has set out to take the world by storm. So…um…how about that storm eh? According to Crimson Hexagon and a quick, on the fly poll they conducted using roughly 500,000 tweets during the iPad announcement reveal that while the media attention was all Apple, all iPad yesterday, the public doesn’t seem as obsessed. The survey is pretty telling actually. A full 51% of tweets voiced displeasure, mockery, or simple “not impressed” comments in regards to Apple’s latest and greatest. For a device that Steve Jobs claims to be “his most important project ever”, initial reaction is kind of disappointing.

There’s plenty of time to mature though. The iPad won’t be released for another 59 days and with that lull is plenty of time for developers to really create some impressive apps now that they’ve seen the hardware.

Think the gap in time will work in the iPad’s benefit or has the seed already been sown?

Mashable

Consumer Reports reveals results to Best Carrier Service survey — AT&T gets the caboose.

Surprised? Ya, no one is surprised. AT&T finishing last in call quality is a given. To be fair, none of the big four carriers: Verizon, Sprint, T-Mobile, or AT&T ranked above 75. Even still, more written evidence of AT&T’s saturated and broken network is disappointing. But the real disheartening thing is AT&T’s misguided response:

We appreciate and value all customer feedback. We learn from it and it helps us serve our customers better. Without question the surest indication of customer satisfaction is churn, or turnover. For the last quarter, our postpaid churn was just 1.17 percent.”

As one Digital Daily commenter mentioned, churn rate isn’t exactly the figure you want to be looking at when depicting consumer happiness…

Digital Daily