As if iTunes wasn’t already massive enough, Apple’s recent purchase of La La could spell a tidal wave of change making it’s way though Cupertino. For the longest time, Apple has stood against the onslaught of online streaming services such as Last.fm and Pandora to name a couple, saying that “consumers would rather own their content”. Fair enough. I in fact would rather “own” my content as opposed to paying a set fee every month...