AT&T take note. If you’re going to kill unlimited plans, this is how you do it: 3 UK launches “The One Plan” — 2,000 minutes, 5,000 three-to-three calling, 5,000 texts, 1GB data.

As much as I harped on AT&T’s new data plans, for a fair share of moderate to light data users, it was actually a good move. But that still doesn’t excuse the fact that AT&Tis ignoring their most passionate heavy user data base. And with the way mobile apps and mobile data consumption is going, that pool of heavy users is only going to grow.

Data aside, you’ve got to deal with minutes and texts too. And thats where carriers really rape you. Unlike the current trend in the U.S. — Killing unlimited/all-you-can-eat plans — 3 UK is taking a slightly different approach by unveiling a new plan that puts shame to just about any other carrier/plan out there — “The One Plan”.

The greatest part about The One Plan is in the numbers: 2,000 any network minutes, 5,000 Three-to-Three minutes, 5,000 texts and 1GB of data. Price — £25 ($37.43 USD). Mind you, that price is only available for 1-year, SIM only contracts. But still, for less than $40/month, 3 UK users are essentially getting unlimited everything — Are you really going to talk for 2,000 minutes? — and a slightly restrictive data plan. Personally, I’d prefer to see a little less minute and/or text allotment in exchange for another gig or two of data. But again, it’s a killer deal.

Further adding usefulness to the package is that The One Plan also comes bundled with 6 months free of Spotify Premium. If you haven’t heard, Spotify is awesome. Unfortunately, t’s not technically available in the States. Nothing a little VPN magic can’t help though. Think of it as a Pandora or mashed with iTunes type of deal. Streaming and local music…but better!

If there had to be a downside, nabbing The One Plan with a handset (if you don’t already own one) will force you into a 24-month contract and up the prices just a tad: Xperia X10 Mini £30 ($44.92 USD), HTC Desire £35/month ($52.40 USD), and a 16GB iPhone 4 at £45 ($67.13 USD). **Bonus: no additional handset cost.

In the UK, longer contracts aren’t quite the norm. However, such things are common here in the states. So it appears as business as usual for us. Any way you slice it, for the price and level of service you get, I’d be willing to spend two years with three.

What do you guys think? Does the US need a Three UK-type of their own? UK readers, anyone care to chime in?

  • Rhett

    Well 3 do give the best deals in the UK..they’ve offered me an iphone 4 32gb free of charge on a £35 contract..they do almost anything to retain customers, from giving better phones than advertised to giving £150 vouchers to a certain electronic store for a rather cheap contract. Just try and cancel your line with 3 and be prepared to spend an hour or 2 being talked into a new deal.

  • Mike

    RT @Gadgetsteria: 3 UK releases new "The One Plan". 2,000 minutes, 5,000 texts, 1GB data. ~$38 USD/month.