Complete Nokia World Highlight And Recap.

Will Nokia successfully relaunch their future and survive the onslaught of Android and iOS? Was siding with WP7 the right choice? (Some of) these questions can be answered just after the break as we take a look at three new WP7 powered, Nokia designed handsets. Grab a brew (too early?) and get to it…

Asha 200, 201, 300 & 303

Not featurephone and not smartphones. These “line blurring” Asha phones are Nokia’s attempt at grabbing the downright massive market of India — ~1 billion people — where the media age is still below 25. For any phone manufacturer, that’s a ton of potential revenue. Nokia spins as grabbing “the next billion”.

The Asha 200 is Nokia’s new dual-SIM offering — in lime green. The Asha 201 is “equally punchy” but lacks the the dual-SIM functionality. Both phones will have support for WhatsApp messenger (good-bye texts) compliments to WhatsApp’s new Symbian S40 compatibility and an mp3 player with support for up to 32 GB of storage.

The 300 and 303 will pack full QWERTY keyboards + touchscreens and a “good 5-megapixel camera”. Like the 200 and 201, differences are minimal as both the 300 and 303 make use of a 1 GHz processor, WiFi, and 3G. Nokia has even tossed in Nokia Maps onto the S40 300 and 303. And yes, Angry Birds is coming, too. Web browsing will reputedly be cloud based, meaning Nokia’s servers are going to have their work cut out for them with the potential for a billion pairs of eyes

Lumia 800

The beauty is in the details. The Lumia 800 is a lot of things for Nokia. In fact, CEO Stephan Elop says that the Lumia 800 is “the first real Windows Phone” — something their WP7 competitors will certainly disagree with. With that said, one small feature highlighted by Elop that’s impressive to think about is that even the smallest detailers were meticulously designed. Something as insignificant as the speaker holes being crafted with separate holes for each tiny, individual hole screams the typical, good ‘ol Nokia we’re used to — design-wise anyway.

The tri-colored (black, magenta, and cyan) Lumia 800 lives true to its Nokia heritage with a great 8-megapixel camera complete with Carl Zeiss lens and 720p video recording. Add to that an f/2.2 aperture lens and you’ve got (at least on paper) the start to a very good camera phone. More important, however, is what makes all of the image processing for that snappy (pun…intended?) camera possible — 1.4 GHz Snapdragon processor (Qualcomm MSM8255 Snapdragon S2) and Adreno 205 GPU) tag teaming your daily duties with 512 MB of RAM. Other perks include HSPA+ with Nokia promising LTE support in future devices, WiFi/Bluetooth/FM Radio/GPS, and of course, Windows Phone 7.5 (Mango).

Because it’s a Windows Phone, Lumia 800 users will have full access to Mobile Microsoft Office and 25 GB of cloud storage compliments of SkyDrive, People/Hubs apps, and all kinds of integrated social networking. But that’s standard WP7 Mango fodder. Nokia has some exclusives up their sleeve that will hopefully push consumers to their devices over that of their competitors.

Nokia Drive is the company’s own version of turn-by-turn navigation. According to Nokia, Nokia Drive is “the only Windows Phone with full, free, voice guided turn-by-turn navigation” with support for type-ahead prediction and over 69 million places of interesting. (Now more than ever Apple needs to get their mapping solution on the iPhone in order — Google Navigation and now Nokia Drive…)

Don’t travel that much? Then fire up Nokia Music to pass the time. As Nokia puts it, “Discover, Acquire, and Experience” great artists and music powered by Mix Radio — pre-set-up mixes of full-length music that is “locally relevant”. The beauty is that there isn’t any subscription or login to mess with. Simply launch it and start listening to music. Nokia says there are “hundreds” of mixes already available and that users can create their own. Better yet — offline playback is supported. Finally, tying in with WP7 users can add a Mix Radio Live Tile to the homescreen allowing 1-tap music playback.

Would you believe Nokia is now a big sports junkie? The Lumia 800 is the first Nokia/WP7 device to feature Nokia Sports. The newfound manliness is the result of a recent partnership with ESPN and will come in the form of the (exclusive) ESPN Sports Hub. Pin any league or team info directly to the homescreen for super quick access to information.

Nokia’s Windows Phone 7 exclusives: Nokia Drive (Navigation), Nokia Music, and ESPN Sports Hub.

Lumia 710

The “no-nonsense” Lumia 710 is Nokia’s more affordable incarnation of the Lumia 800. The design isn’t as modern or cutting edge, but it makes up for the lack of beauty with some fancy specs which include a 3.7″ LCD and the same processor/memory combo from it’s bigger brother, the 800. Likewise, all of the WP7 software goodies and Nokia-specific features (Nokia Drive, Music and ESPN Sports Hub) come standard and free.

Nokia Live View

Nokia Live View is Nokia’s take on an augmented reality browser. It’s nothing new. Nonetheless, with all the new hype surrounding the platform Nokia has apparently revamped the service/app. We’ve seen a few decent attempts pulled off already on multiple platforms, hat sets Nokia’s apart? We’ll let you decide. Today’s newly announced Live View features:

  • New views available: Camera viewfinder view, List view, Maps view
  • Toggle between miles/kilometers
  • Search and “My Stuff”: Search and save favorite locations/venues for later use.
  • Places Grouping: Group similar, closely spaced places into a single collapsable/expandable group.
  • Scrollable List view that can can be sorted by distance combined with places details and orientation
  • 1-click options: Call, View Ratings, Walk, Drive or Share the place
  • Browse through famous places around the world
  • UI tweaks and performance improvements.

Nokia Purity/Monster Partnership

In a move that smells of HTC’s recent partnership with Beats, the “high-end” audio line, Nokia announced their own partnership with Monster. The fruits of their friendship will fall under the “Purity” line of headphones, earbuds, and headsets.

Availability & Pricing

  • Asha: The Asha 200, 300, and 303 will all be available “this year” for 60 Euro/85 Euro/115 Euro respectively while the Asha 201 is the odd man out — early 2012 for 60 Euro.
  • Enthralled readers can snap up the Lumia 800 from starting today for 420 Euro and the Lumia 710 for 270 Euro. As far as launch countries go, residents of France, Germany, the Netherlands, Spain, and the UK can get in on the action now whereas those residing in Hong Kong, India, Russia, Singapore, and Taiwan will get their own launch party “before the end of the year”. “Additional markets” such as mainland China (and the U.S.) in early/1H 2012


The Lumia series of phones is Nokia’s time to shine. From a design perspective they’re definitely good looking phones. But these days it’s a perfect combination of hardware and software that posts record sales and revenue figures. Are the Lumia 710 and 800 capable of that based on what you’ve seen today?

We will say that we’re quite excited to get our hands on the Lumia 800 specifically (sleek, sleek black) and that despite any potential reservations (or dislikes) people have regarding WP7, Nokia is in a much better position than RIM at the moment. What do you have to say?


Sources: TheVerge | Engadget | TechCrunch

  • Guest

    Asha 303 is better than Lumia because it has VoIP support

  • Jordan Carpenter

    I want to kidnap an N9. I feel like I could make it mine over and over and over again – all night long.