Ematic Announces Virtual-Assistant Technology ‘EDAN’

Earlier today we received word from Max Borges Agency that one of their clients – Ematic – would be introducing a virtual assistant technology into their tablets. A few hours later we received the press release giving us the low down on what to expect from the leader in value tablets.

“Ask a question and she’ll answer it,’ boasts Ematic. Starting this April, every tablet shipped from Ematic will come stock with EDAN (Ematic Digital Assistant and Navigator) and will also be available in their app shop for those already rocking an Ematic tablet.

We aren’t exactly sure how the service will work or where she’ll get her information, but we do know that she has some large shoes to fill with the likes of Siri and some other offerings, especially being exclusive to a value tablet. Some tidbits we do know is that she’ll be able to ask her virtually anything and receive an answer. Not only will you be able to search for businesses and restaurants, you will also be able to find movie times as well as update your social media addictions.

We’ll wait and see how EDAN fairs against the rest of the World’s offerings, or if she’ll soon find herself in the back of the unemployment line.

Here is the full press release:


New virtual assistant combines fast voice-to-text technology with the intelligence to actually listen

Los Angeles- April 4, 2012—Ask a question, and she’ll answer it. Ematic, a leader in value tablets, unveils EDAN—the “Ematic Digital Assistant and Navigator.” The voice-powered virtual assistant app will come preloaded on all Ematic’s tablets in order to help you find the answers to life’s most pressing questions quickly and accurately.

Edan’s intelligence separates her from other similar digital personal assistants on the market, and she’s available exclusively for Ematic tablets. She is able to truly understand a user’s verbal question, and quickly connect to people, businesses, and activities. Edan is the perfect companion for professionals who are constantly on the go.

Here’s how Edan works: The user can either type a question in Edan’s search bar widget or can speak it aloud (i.e. “Where is the closest Sushi restaurant?”). Edan will then respond with the answer. By using voice commands the tablet user can find out just about anything including movie times, directions to popular attractions and more.

Meantime, Edan makes connecting with friends and family simple and easy. Users can dictate an email, text message, tweet or Facebook status without relying on the tablet’s on screen keyboard because of its voice-to-text function. The user can also instruct her to open any app downloaded onto the tablet.

Edan will come preloaded on all Ematic tablets released during April and beyond. For existing Ematic tablets—users can download Edan from the Ematic app shop.

About Ematic:

Ematic is a leader in portable media and value tablets offering high quality consumer electronics at an affordable price. The company offers a variety of technology ranging from designer headphones to MP3 players and tablets. Ematic prides itself on offering the latest in advanced technology that has undergone rigorous testing for quality, sturdiness and reliability.

Ematic Corporate Giving:

Beyond the production of high quality consumer electronics, Ematic supports initiatives for a greener Earth by running power-conscious facilities, using environmentally-friendly inks made from recycled cartridges, and 100% recyclable packaging. Ematic also makes it their mission to give back to its communities by donating 10% of all profits to various charities.