Microsoft brings up the “Apple Tax”…again.

by Mike
Posted January 5th, 2009 at 9:42 pm


It’s all common knowledge that Microsoft isn’t having the greatest sales results lately.  Between the Vista flop, various other OS issues, as well as just a rather dated looking product line across the board and your have the formula for disappointing sales.  You know Microsoft is digging through to the bottom of the barrel when they start re-iterating the notion of the “Apple Tax”.  It’s also no secret that Apple products come with a premium.  Not only are you paying for the product, you are paying for the ecosystem of Apple products that are designed from the ground up to co-exist as well as the name.  Yes everyone also knows you pay for the brand. But how is that different from any other market.  You’re always paying for some brand or another.  I see this is as a desperate attempt by Microsoft to try and pull in new users or convince them to switch back.  It is a rather pathetic attempt at that even if it is true.  Maybe if they designed and produced products, year after year that people actually wanted, I’m sure the situation would be different.  Microsoft is in a slump right now.  If they want to get out of it Apple is going to have to fail and fail big and at the same time Microsoft is going to have to literally re-invent the computer to catapult itself back up.


Source: Cent

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