Microsoft’s Vine to compete with Twitter?

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by Mike
Posted April 28th, 2009 at 8:12 am


Twitter is no doubt the latest craze, though a large part of the recent traffic spike could be attributed to all of the media coverage concerning the now infamous Ashton Kutcher vs. CNN race to one million followers. Celebrity draw aside, Twitter has been growing each month at levels that any company or business would die for. Microsoft being the tech giant that they are, are constantly looking for ways to bring in more revenue. In this case by means of a new service in the form of Twitter. What could it possibly be?

Microsoft’s new service launching for a select few beta testers today, April 28th and later to a larger group of testers in May, is their latest attempt to branch out into a new market. Besides having their eye on the search market for sometime, Microsoft has apparently been eyeing the “Twitter-esque scene” since shortly after Hurrican Katrina for a way to reach people quickly. The new reach, dubbed “The Vine”, is a more or less as mentioned a Twitter-esque service that is geared to short and quick information exchange between users, especially in times of crisis. In lamen terms, it’s another social networking service. In a world of 50+ social networking sites, will Microsoft’s Vine really have a chance? Of couse it isn’t fair to single it out and cast it into the flames before it even has a chance, but with such odds, one does question the ability for The Vine to become relivent. Microsoft’s Description:

“Stay in touch with family and friends, be informed when someone you care about needs help. Get involved to create great neighborhoods, communities or causes. You select the people and places you care about most. Use alerts, reports and your personal dashboard to stay in touch, informed and involved.

“Information associated with the places you have chosen will appear on your map, including articles culled from 20,000 local and national news sources as well as public safety announcements from the United States National Oceanic and Atmospheric Administration (NOAA). Information associated with the people you care about who are in your Vine network will appear on the dashboard too. You will know when they send you an alert, post a report or update their Facebook status information.”

Does the Vine sound tempting enough to lure you away from Twitter? Or will you need to play around with it firsthand for a couple of weeks to get a feel for it? Is Microsoft shooting blanks in their attempt? Spill your souls below.

Source: Alley Insider, *Image Source*

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