AT&T: Data consumption soared over 5,000%

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by Mike
Posted September 23rd, 2009 at 7:18 am


While we pick on and criticize AT&T like there’s no tomorrow, a statement by AT&T’s VP of Mobile Device portfolio, Mike Woodward, may cause me to cut them a tad bit of slack. According to Mr. Woodward, the past six quarters have seen the number of megabytes consumed increase by upwards of 5,000 percent. 5,000 percent people. That’s insane. He goes on describing that when he started as VP of Mobile Device Portfolio, the goal was to encourage mobile data adoption. Now as you can guess the goal is simply to keep (not so hot on that one guys). Further highlighting the need to move to faster technologies such as LTE, Woodward gives an example:

if a megabyte over the Edge network costs $1 to deliver, it’s only 14 cents on HSPA and only 3 cents on LTE

Even though the future looks rosy, they still have a mighty problem with their current 3G network in regards to reliability and performance. At least LTE has us clinging to hope that someday we can complete a full call/visit a web page without dropping the call/timing out.

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