Music preference is a highly subjective topic. People have varying tastes music for a variety of reasons. U2 has stood the test of time in the music scene. While not everyone’s favorite band, U2 has shown that they have what it takes to span the generations. To a digital nerd like me, I enjoy their music, though that’s not why I’m writing this. Tonight at 8:30pm PST (11:30pm EST) U2 will stream their entire concert, live from the Rose Bowl. Streaming live performances are nothing new mind you. But for a band of this magnitude and size to do such a consumer friendly and pro-digital thing is rather impressive to say the least as usually, old guys in suits (read: record labels and content owners) often stop such tactics dead in their tracks. So if you like U2 and find this new embracing of technology instead of trying to protect themselves form it as is all to common in the music industry, I encourage you to tune into U2’s official YouTube channel. Afterwards, come back and leave a comment on how you liked the concert as well as the technology used.