Apparently things went well with the last co-op between U2 and RIM because as they did this past year, RIM will again be the title sponsor for U2’s 2010 North American tour. Taking on such a challenge is not for the faint of heart or light of wallet. Copious amounts of time, energy, and money are needed to put on such shows and tours. I applaud RIM for reaching out into the consumer space and trying to be “consumer cool”. Now, let’s just hope they do a better job than this past year’s (2009) tour as though RIM was very much a sponsor, a few pathetic banners strung across the performance venues and a some BlackBerry logos displayed on TV’s are hardly going to win over any new customers. Not to mention, such a lack of effort and presence by the main sponsor is pretty ridiculous. Let’s try to kick this next one up a dozen notches ‘ey RIM?


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