Looking to score $100,000 for a 2-minute movie?

by Mike
Posted November 24th, 2009 at 2:14 pm

Money, the root of all evil, the fuel of all lust. Eh, throw that nonsense aside because I know you really want some cash. Who doesn’t? Nikon is here to help you with that goal. If you hadn’t heard, Nikon is conducting a special contest dubbed the “Nikon Festival”. The gist behind the whole shebang is for consumers like you and I to come up with 2-minute masterpiece movies. What’s the motivation? Only a cool $100k to fatten up your bank account. The requirements are pretty easy. All you need to do is make a move that is 2 minutes in length and follow @nikonfestival for a chance to win the grand prize.

The whole theme of this contest has been given the name: “A Day Through Your Lens” meaning a nice run through of your typical day (please include some surprises) could make your financial lives inredibly easier. With celebrity jduges juding the submitted videos as well as an overall digital outreach shows that Nikon has at least some clue how to remain relevant in the modern age. Going along with the whole social networking thing, contestants are encouraged to use social networks such as Facebook and Twitter to attract votes to their own movies. Before you get discouraged all because you don’t own a Nikon device, turn that frown upside down and take comfort in knowing any user of any device can submit their home movie. No Nikon needed. Super!

So whataya say? No one wants to go Aunt Millie’s this weekend. You want to make a movie and strike it *relatively* big. More details and press release after the jump.

The Details of “A Day Through Your Lens”:

  • Large $100,000 prize
  • Celebrity appeal with judges Rainn Wilson (NBC’s the Office), Chase Jarvis and internet personality iJustine
  • Social media integration – users are encouraged to use Facebook and Twitter to get votes
  • Addresses the new technology convergence of SLR and video
  • Footage does not have to be shot with an SLR, contest is open to all devices

Press Release:


Actor Rainn Wilson, Photographer Chase Jarvis and Internet Evangelist “iJustine” to Judge
140 second Video Submissions

Winner Given Chance to Pursue Their Dream with $100,000 Award

MELVILLE, N.Y. (Nov. 10, 2009) –Nikon Inc. today announced the launch of a new integrated marketing campaign that includes the first ever “Nikon Festival” to celebrate, inspire and harness the current popularity of content creation shared through social media.

As a progressive social media innovator and D-SLR market leader, Nikon is challenging budding filmmakers to upload 140 second short-form video with the theme “A Day through Your Lens” to www.NikonFestival.com and follow @nikonfestival on Twitter for a chance to win up to $100,000 and Nikon equipment to pursue and chronicle their dreams.

Nikon advertising star, Ashton Kutcher, will contribute to the Nikon Festival by sharing his personally shot video taken with the D5000, which captures his recent visit to Africa. The Festival will be supported by a national TV broadcast and online advertising campaign and will run through the end of the year. The Festival video submission period begins November 10 and will be open for entries for a six-week period.

“The Nikon Festival represents the progressive nature of our brand in merging social media with innovative products as a way to engage and empower aspiring photographers and filmmakers,” said Lisa Baxt, Senior Communications Manager for Nikon Inc. “Nikon is committed to advancing HD video with the D5000 and other products and supporting it with an integrated marketing program that has a strong impact and is viral in nature. As part of this campaign, the Festival presents the opportunity for current and future Nikon customers to tell their story with HD video.”

Nikon has also enlisted influencers from TV, photography and social media to serve as official Festival judges. Each will also share personal videos shot with a Nikon D-SLR camera, including actor/writer Rainn Wilson, Internet personality Justine Ezarik (iJustine), and visionary photographer Chase Jarvis. The Nikon Festival entries will be judged in December and winners will be announced in January.

“As an actor and avid writer, I applaud Nikon’s creation of this Festival to advance the accessibility of thought-sharing and self expression to aspiring filmmakers and photographers,” said Rainn Wilson. “I think this is a unique way for people to initiate dialogue on topics they care about, while gaining exposure for their work. I’m excited to check out the videos people submit and will be tweeting throughout the Festival.”

Upload “A Day through Your Lens” Video
As guided by the video submissions of Ashton Kutcher and Festival judges, entrants are challenged to create videos in 140 seconds or less, capturing the essence of a day in their life, whether funny, profound or inspirational. As videos are uploaded, they can be automatically shared with entrants’ social networks, including Twitter and Facebook, allowing instantaneous campaigning for views and votes. Although entrants are not required to use a specific camera, judges will be providing direction to meet the criteria of image quality, originality and ability to capture a day through their lens in 140 seconds.

Change Your Life in 140 Seconds or Less
Festival entrants will have the opportunity to win one of two awards: an audience award and a judges’ award. The winning video selected by the Festival judges will be awarded $100,000 and Nikon equipment to pursue and chronicle their dreams. Additionally, the video getting the highest average rating and most audience views will be awarded the $25,000 Audience Award and Nikon equipment. Entrants of the Festival, found at www.NikonFestival.com, are encouraged to use social media platforms, including Twitter and Facebook, to share submissions and gain views and votes. Terms and conditions can be found at www.NikonFestival.com.

For more information on the Nikon Festival and other information on products from Nikon, please visit http://www.nikonusa.com. Follow the Festival on Twitter at the address: @nikonfestival.

About the Nikon Festival Judges
Rainn Wilson is an actor and writer, best known for his role as the endearingly awkward Dwight Shrute on The Office. He has acquired a major online following and strong media presence for his thought-evoking website SoulPancake.com, with more than 1,500,000 followers through his Twitter address: @RainnWilson.

iJustine (Justine Ezarik) is a popular Internet evangelist and online video personality, who is the top video blogger on YouTube and iJustine.com. With more than 850,000 Twitter followers through her Twitter address: @iJustine, she recently served as the official Twitter correspondent for the 2009 MTV Video Music Awards.

Chase Jarvis is an acclaimed professional photographer, author and active social media influencer. To see more of his work visit www.chasejarvis.com or follow him at his Twitter address: @chasejarvis.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com

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One ResponseLeave a comment
  • david
    December 29, 2009 at 7:38 pm

    “Paper Birds” is one of the Nikon Festival finalists.

    The theme of the video is about the inspiration that can be found in unlikely places and that in giving back / sharing to the world – Music is created.

    A theme that is appropriate for the holiday season!


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