So here at CES you’ll see a ton of products and ways to market those products. Ed Hardy took a slightly different approach to the whole “look at us” thing. For a few seconds I wondered why a clothing designer was showing at CES — until you could actually push through the crowd and see..the cases.
They say sex sells and we are in Vegas/Sin City after all. Like Skullcandy, Ed Hardy found a simple way to gain attention for their product (in this case iPod cases). At the end of the day, those two booths had the best turn out in my opinion. Kind of reminds me of E3 of years past and the infamous booth babes.
Wrapping it up: Ed Hardy makes trendy clothing and iPod/iPhone cases that don’t work so well as clothing. Best leave them to covering up your gadgets instead.
Enjoy