Destination unknown: Simplify discontinuing music streaming apps, changing direction.

Here’s quite a shoker: Popular WiFi and 3G streaming app, Simplify, will be no more in its current form. Per a post on the Simplify company blog, Simplify as we have come to know it will be discontinued and the company as a whole changing direction. What direction are they going exactly? For that, we’ll have to play the “wait and see” game with Simplify stopping short of describing any immediate goals on the linked post above. Support for their current apps will continue on for “at least 3 months” the post claims.

I’m certainly surprised as Simplify was one of my favorite iPhone apps. How are current Simplify users going to take the news? None too kindly I assume. But the optimist in me is holding out hope. This new direction of theirs while mysterious has me highly intrigued. I mean, why discontinue a popular service if you don’t have something at least a little better in development, right?

What could Simplify be working on?

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