Nvidia showing XFX the cold shoulder over ATI business ventures?

by Mike
Posted March 31st, 2010 at 8:00 am

For those who fly with team Red (ATI), the arrival of XFX in recent times was seen as a god send. More competition is always good and really, XFX makes some mean ass cards. They’ve already shown their penchant for performance with Nvidia, so adopting ATI cards as well seems like the only logical next step, right? Well, for consumers it’s a partial yes. I say partial because in their move to support and put out ATI cards, someone on the other side of the fence looks a tad jealous — Nvidia.

Within the last week, Nvidia officially launched their Fermi-based GTX 470 and 480 graphics cards. Debate all you want about price, specs, and performance. I personally found all the build up to be a little misleading as the cards themselves are merely “meh” for me. With the launch of these next gen high end cards, many suspected XFX would be right back at it with some decimating Nvidia cards kicked up a notch or two — and then XFX announced that they weren’t planning on launching any Fermi-based cards.

The speculation is already flying. Some claim that because XFX broke a long-standing Nvidia only partnership and pursued the ATI 58xx series cards, Nvidia is in turn “punishing” them by refusing XFX to release any Nvidia branded cards with Fermi architecture. The other side of the coin has XFX holding the baton of power and passing on Fermi because they feel the 58xx series from ATI “is better suited for the enthusiast marketplace”. So which is it? To be clear, XFX isn’t dropping all Nvidia support, they’re simply passing on by the Fermi-based cards in the near term.

I’ve reached out to both Nvidia and XFX for any clarification on the matter. We’ll see how that little venture goes. In the meantime, questions around why their is a lack of XFX Nvidia cards won’t go away, leaving many questioning their “loyalty”. Are you pro-Nvidia or pro-XFX? I can certainly understand having a favorite and being loyal to one brand over the other. I generally buy whomever is performing the best at that given point in time. And at this stage in the game, I feel ATi’s performance vs. power consumption vs. price is one to two steps ahead of Nvidia.

What do you think: Jealousy on Nvidia’s part or “You’re stuff is whack” by XFX?

Overclockers > Fudzilla
TechSpot > LegitReviews

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2 ResponsesLeave a comment
  • Sobes
    March 31, 2010 at 6:28 am

    Maybe the just don’t want to deal with giving a warranty on card that run at 98c under load?

    • Mike
      March 31, 2010 at 10:30 am

      That highly plausible. You could fry an egg on the new fermi cards.

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