Survey Says: British Customers Loyal to Phones, Not Carriers.

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I would consider myself not loyal to any one carrier. In the last 4 years I’ve done business with three different ones. I prefer going where the latest and greatest phone is. Though I’m but one man out of billions. How do people in other regions of the planet feel?

According to a study conducted by Art Technology Group (ATG), British users in particular share the same general consensus as I — they aren’t all that loyal. Specifically, 45% of respondents said they would leave their current mobile carrier if a more intriguing device came to a competing carrier. Furthermore, 31% of respondents said that they have had 2 different carriers in the past 2 years. Finally, 10% of respondents cited doing business with 3 or more wireless carriers over the last 5 years.

The survey also sought information for things regarding perception to network quality — 72% rated it “poor” or “very poor” — as well as features and services customers would like to see from their mobile carriers. On that last note, the two biggest features customers quoted were better customer service (33%) and better personalized search results on the carriers’ home pages (21%).

Being that a large percentage of the GS reader base lives in the U.S., does anyone feel this British study kind of mimics the general public here as well?


Via: Cellular-News

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Author: Mike

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Gadget lover, smartphone collector, and beer connoisseur. I've been writing about gadgets for three years now and loving every minute of it. Outside of the digital landscape, I enjoy being active outdoors. I'm always up for a good conversation, so feel free to drop me a line!