Cockiness At Its Worst: Apple Won’t Allow iPhone/iPad Promotions.

  • June 2, 2011 7:59 am

To sit here and say that “Apple is an incredibly cocky, stuck up company that needs a reality check” would no doubt get many a fanboy worked up like there’s no tomorrow. With that said, despite our love for many of Apple’s products we find ourselves thinking that very same thing time and time again.

Case in point: Apple is now actively shutting down iPhone and iPad promotions such as CultofMac’s, which didn’t fit in with Apple’s relatively new requirements…

  • iPad, iPhone and the iPhone Gift Card may not be used in third-party promotions.
  • iPod touch is only allowed to be used in special circumstances and requires a minimum purchase of 250 units.
  • You may NOT use the Myriad Set font on or in connection with web sites, products, packaging, manuals, or promotional/advertising materials.
  • The use of “free” as a modifier in any Apple product reference in a prominent manner (headlines, call- outs, etc.) is prohibited.
  • You must submit all marketing materials related to the promotion of Apple products to Apple for review.

Mind you, Apple is just now beginning to enforce the rules above. However, we’re sure you’ve seen at least a half dozen or more similar tech sites offering up iPhones and iPods as a free price for some promotion meaning Apple’s new crackdown actually affects a lot of people and websites.

Hearing of such ridiculous self-engrossed policies isn’t all that surprising given how controlling Apple is on all aspects of their business and company, but reaching into the private sector such as this seems a bit too far. Yes, companies have every right to protect their property (ie: tradmarks, etc.). But how far does that right entitle them to go? While Apple is on top of the world now and can afford to be the snooty rich person, what will they do in future decades when their market share has slipped and they are no longer the focus of the consumer electronics market? No body stays on top forever — not even Apple.

So tell me — if someone pays full price for an iPhone or iPad, why can’t they have a promotion? It’s really no different than me giving an old iPhone to a friend. It helps get more Apple hardware into the hands of consumers — and consumers that might otherwise not be able to afford a $500 tablet no less. Or is it the idea that giving away Apple products for free somehow confuses people that said event is an Apple-endorsed event? If it’s the latter, it’s the most overused cop-out we’ve heard yet.


Source: CNN
Via: HardMac



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Gadget lover, smartphone collector, and beer connoisseur. I've been writing about gadgets for three years now and loving every minute of it. Outside of the digital landscape, I enjoy being active outdoors. I'm always up for a good conversation, so feel free to drop me a line!