RIM Launches Socially Powered BBM Music.

  • August 25, 2011 9:07 am


If your head was already spinning from the growing number of streaming radio/music services currently on the market, sit down and take a load off. RIM is getting in the game too with BBM Music…

Built off of the company’s popular BlackBerry Messenger chat platform, BBM Music will give users a profile of sorts with which to store (initially) up to 50 songs. The songs can be viewed and shared with friends, with increases in music storage coming from the automatic “import” of new friends’ libraries. (It’s worth pointing out that while your personal library of music can grow past the initial 50 songs allotment with new friends, your 50-song strong public profile always stays at 50 songs.) Users of BBM can also swap out up to 25 of the 50-song profile library each month.

For BlackBerry users, the tight integration into the BlackBerry’s BBM service is a very nice feature to have. Add to that full songs and offline support as well as a price that undercuts most other competing streaming services. However, the limited amount of songs you can store could be a big turn off. Not to mention, the “more affordable” $4.99/month actually just meets other options (example: Rdio) yet features odd/strict music storage rules (ie: the sharing to unlock more music). Still, for a company that has less and less redeeming qualities with each passing month, anything they can do to drum up interest should be explored. It goes without saying, BBM Music is unique enough in itself that we’ll have to wait and see how the tech crowd, and more specifically the BlackBerry user base react.

For now, BlackBerry Music is in private beta in the U.S. and Canada. Look for the app to publicly launch later this year for $4.99/month in: Australia, Canada, Columbia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Netherlands, Saudi Arabia, Singapore, Spain, Thailand, Turkey, UAE, the United Kingdom and the United States.

Via: CrackBerry

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