Apple CEO Tim Cook Posts Public Apology For Sub-par Apple Maps App

It’s no secret that Apple’s Maps app in iOS 6 hasn’t gone over well with the general public. While some will argue that it is a first-gen product should be given a break considering similarities with, say, Google Maps’ first year in the public, all we’ll say is that 7 years later in 2012 the scene is very different. You cannot release a first-gen product into a world full of mature ones and expect people to fawn over it and cut it slack because of its age. Apple fans have made the same argument with new entrants into the mobile world (hello Windows Phone) in the past. Now the same is true for their platform.

Apple knows they messed up. In a rare example of admiring fault, Apple’s CEO, Tim Cook has posted an official statement on Apple’s website apologizing for delivering a product that isn’t up to Apple’s standards and one that falls short of the extreme quality Apple aims to provide all customers with in their products.

While we have no doubt that Apple is working feverishly behind the scenes to make Maps a true example of Apple attention to detail and perfection, their decision to move away from Google Maps (and cut their contract early) is an example of Apple putting their own personal vendettas above what is best for customers. Yes, Google Maps on iOS was lacking quite a few advanced features that Google brought to Android. But even lacking several advanced features, Google’s Maps was far more useful and reliable than Apple’s “prettier” version.

Here’s to hoping Apple gets serious about maps and delivers the experience they should have shipped iOS 6 with in the first place.

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook

Apple’s CEO

Via: Ars Technical