Samsung Allegedly Revamping Branding At CES 2013

Image Credit: Stephan Svartling

Samsung as we know it could be dead. Australian website Channel News is reporting that at CES 2013 Samsung will completely revamp their branding and message company wide. In fact, the change is so close employees requesting new business cards are supposedly being denied, as the fresh paint is just around the corner.

The traditional blue oval and white Samsung text will be no more it seems. At the helm of the massive change is former Nike advertising guru, Scott Bedbury. Considering Nike has had some truly awesome advertising and branding under Scott’s careful eye means Samsung’s branding could be on track for the same treatment.

Source: Channel News | Via: AndroidAuthority