Palm Is Officially Dead: HP Renames Iconic Brand To “HP Global Business Unit”.

The end — the real end — of an era is upon us. Palm is now *officially* no more. While the brand has been underneath Hewlett Packard since 2010, today marks a new beginning (we hope) for the brand.

Gone is the old “Palm” name, replaced with a very cold sounding “webOS Global Business Unit” — Yeah, it sucks. With the new branding comes a new position for former Palm CEO John Rubinstein whom will now be taking the title of “Senior Vice President for Innovation”

While we joke about the “new Palm”, the marketed name you’ll see at retail joints and plastered across hardware and software alike will likely be “webOS” and “HP”. Still, we can’t help but…oh…hate the new name. It lacks personality. It lacks individuality. But most importantly, the new webOS Global Business Unit sounds like your typical stodgy corporate department. And in a world where the consumer rules, it’s a death sentence.


Via: VentureBeat