Microsoft Announces $300 Million Investment Into “Newco”, Joint Venture With Barnes & Noble.

We already knew Barnes & Noble was looking to spin off their digital book/ereader device business from an announcement made earlier this year. What we didn’t see happening was Microsoft becoming a key player seeing as how they’ve been pretty litigious with Barnes & Noble over their use of Android and various cases of patent infringement. But that’s all water under the bridge now as Microsoft has announced a $300 million dollar investment in “Newco”, an as of now unnamed joint venture between Microsoft and Barnes & Noble.

Microsoft will own 17.6% of Newco while B&N will retain a 82.4% stake. The “digital and college business” focus that Newco will cater to the newer generation of book readers who’ve come to favor lugging around thousands of books (and games) on small(ish) tablets instead of a handful of physical books.

As hinted above, previously launched lawsuits by Microsoft against Barnes & Noble have all been settled with the two companies forming a “royalty-bearing license” that will use Microsoft’s patents to now cover B&N’s range of Nook hardware and digital offerings.

Perhaps the biggest news of today’s announcement comes by way of the claim that Barnes & Noble will now release a Windows 8-specific Nook app for ebook reading on Windows 8 devices. While a traditional desktop isn’t some place you’ll find very many people reading full-length novels, tablets and other small form factor Windows 8 devices could be a perfect fit.


Press Release

April 30, 2012
Newly Formed Subsidiary to Include NOOK® Digital and College Businesses.
New York, NY and Redmond, WA (April 30, 2012)
– Barnes & Noble Inc. (NYSE: BKS) and Microsoft (NASDAQ: MSFT) today announced the formation of a strategic partnership in a new Barnes & Noble subsidiary, which will build upon the history of strong innovation in digital reading technologies from both companies. The partnership will accelerate the transition to e-reading, which is revolutionizing the way people consume, create, share and enjoy digital content.

The new subsidiary, referred to in this release as Newco, will bring together the digital and College businesses of Barnes & Noble. Microsoft will make a $300 million investment in Newco at a post-money valuation of $1.7 billion in exchange for an approximately 17.6% equity stake. Barnes & Noble will own approximately 82.4% of the new subsidiary, which will have an ongoing relationship with the company’s retail stores. Barnes & Noble has not yet decided on the name of Newco.

One of the first benefits for customers will be a NOOK application for Windows 8, which will extend the reach of Barnes & Noble’s digital bookstore by providing one of the world’s largest digital catalogues of e-Books, magazines and newspapers to hundreds of millions of Windows customers in the U.S. and internationally.

The inclusion of Barnes & Noble’s College business is an important component of Newco’s strategic vision. Through the newly formed Newco, Barnes & Noble’s industry leading NOOK Study software will provide students and educators the preeminent technology platform for the distribution and management of digital education materials in the market.

“The formation of Newco and our relationship with Microsoft are important parts of our strategy to capitalize on the rapid growth of the NOOK business, and to solidify our position as a leader in the exploding market for digital content in the consumer and education segments,” said William Lynch, CEO of Barnes & Noble. “Microsoft’s investment in Newco, and our exciting collaboration to bring world-class digital reading technologies and content to the Windows platform and its hundreds of millions of users, will allow us to significantly expand the business.”

“The shift to digital is putting the world’s libraries and newsstands in the palm of every person’s hand, and is the beginning of a journey that will impact how people read, interact with, and enjoy new forms of content,” said Andy Lees, President at Microsoft. “Our complementary assets will accelerate e-reading innovation across a broad range of Windows devices, enabling people to not just read stories, but to be part of them. We’re at the cusp of a revolution in reading.”

Barnes & Noble and Microsoft have settled their patent litigation, and moving forward, Barnes & Noble and Newco will have a royalty-bearing license under Microsoft’s patents for its NOOK eReader and Tablet products. This paves the way for both companies to collaborate and reach a broader set of customers.


On January 5, Barnes & Noble announced that it was exploring the strategic separation of its digital business in order to maximize shareholder value. Barnes & Noble is actively engaged in the formation of Newco, which will include Barnes & Noble’s digital and College businesses. The company intends to explore all alternatives for how a strategic separation of Newco may occur. There can be no assurance that the review will result in a strategic separation or the creation of a stand-alone public company, and there is no set timetable for this review. Barnes & Noble does not intend to comment further regarding the review unless and until a decision is made.

Additional information will be contained in a Current Report on Form 8-K to be filed by Barnes & Noble.

Barnes & Noble and Microsoft will host an investor call and webcast beginning at 8:30 A.M. ET on Monday, April 30, 2012. To join the webcast, please visit: