RIM Admits To “Wake Up” Campaign. Global Population Collectively Shakes Their Heads.

The viral “Wake Up” campaign that saw a flash mob of darkly-dressed individuals with an army of “wake up” signs congregating and chanting outside of a Sydney Apple store orchestrated by RIM Australia, according to the company’s Australian arm.

“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia”

The revelation, reported by AppleInsider, now shows how completely ignorant, and oddly enough, cocky RIM has become.

The counter you see above is now known to coincide with the launch/reveal of BlackBerry 10. For RIM, everything is riding on their next-gen OS; if it fails, the company is finished as we know it. Licensing and gutting the company to the highest bidder is the only logical plan B.

The real irony to be taken away from all of this is that RIM is asking users from one of, if not the most successful mobile platforms/companies available to “wake up”. What said users are supposed to wake up to, however, is a very uncertain future.

We can’t help but think RIM’s money could have been much better spent elsewhere, or at least on a more effective (and less absurd) marketing stunt that will now carry far more negative connotations than RIM intended. Good job, RIM.

Via: AppleInsider